|BAT Russia launches Yava Export cigarettes
BAT Russia launches new cigarettes brand Yava Export. The novelty is intended not only for Russian smokers. Yava Export is presented in three versions: Antracite in black pack (10/0,8 tar/nicotine); Graphite in grey pack (7/0,7 tar/nicotine); Crystallite in silver pack (4/0,4 tar/nicotine). Sales of Yava Export in Russia began at 14th of January, 2008. The launch of new cigarettes brand will be supported by advertising campaign in mass media and selling points.
Yava Export cigarettes are produced at BAT Yava Factory in Moscow. The manager of BAT Russia explains such step with the following words: world market shows interest to popular Russian cigarettes brands. Yava is perfect example of famous Russian brand, the style of which can attract the attention of smokers not only in its country but also abroad.
Yava Export is the offer for consumers of growing average price segment both in Russia and abroad. It combines the name of famous Russian cigarettes brand, the blending of the best tobacco sorts and the high level of quality in accordance with international standards.